Overview
Washington Alarm, a leader in security and fire systems, sought a complete overhaul of their online presence to better represent their services and provide a streamlined experience for both residential and commercial customers. The result was a dynamic, user-friendly website built on a custom WordPress theme that not only met their goals—it earned industry recognition as the 2025 SAMMY Award winner for Best Website Design.
Custom WordPress Theme
The foundation of the new site was a fully custom WordPress theme tailored to Washington Alarm’s brand, goals, and growth. Every element was built from the ground up, giving full control over functionality, performance, and scalability—ensuring the site could adapt with the business.
Advanced Multi-Level Navigation
Given the depth of Washington Alarm’s service offerings, I created a detailed, multi-level navigation system. This system provides users with intuitive access to dozens of content areas, simplifying complex information architecture while maintaining a clean, navigable layout.
Custom Functionality
The site features numerous content regions which required me to create custom functionality, allowing the client to showcase their services in exactly the way they wanted. These regions also provide a bit of extra flare for website visitors, who are able to interact with content in a way that many websites don't allow.
Cross-Team Collaboration
Collaboration was key. Working closely with an external design firm responsible for additional creative direction and content development, we ensured that all design elements aligned with Washington Alarm’s goals. This partnership was managed through weekly client meetings and continuous alignment on project milestones.
Weekly Client Syncs
To stay agile and aligned, weekly meetings with the Washington Alarm team ensured consistent feedback, transparency, and rapid iteration. This collaborative rhythm helped the project stay on course and on schedule while building trust and accountability.
Engaging Visuals and Animations
To further elevate the user experience, I integrated custom SVG graphics and lightweight CSS animations into a number of content regions. These subtle interactions enhance visual engagement without sacrificing performance, contributing to a more modern and intuitive feel.
Award-Winning Results
The redesigned site didn’t just meet expectations—it exceeded them. Recognition came in the form of the 2025 SAMMY Award for Best Website Design, affirming both the strategic and creative execution of the project.
Conclusion
The Washington Alarm website redesign reflects a thoughtful balance of form and function. Through custom development, deep collaboration, and a commitment to user experience, the new site now serves as a powerful platform to educate customers, promote services, and drive business growth.