Goal
Complete rebranding of company, website redesign, custom WordPress theme development, print design.
Overview
Shared HR Services has been helping small and mid-sized businesses solve complicated people problems in the greater Seattle area for over 25 years.
Their logo and website were a bit dated, so we performed a full audit of the previous website and branding. My associate created all new content for the new website while I worked on rebranding the company and creating mockups for the new site.
Brand Identity
I went to work creating various logo options, and worked closely with the client to dial in the perfect logo, colors, and fonts to suit her company. Once we had that completed, I put together a full brand guide, complete with details of logo variants, wordmarks, typography, color palette, and brand identity.
Website Design
Once the new branding was in place, I began creating mockups for the new website. Once again I worked first hand with the client to find the perfect look and feel for the new Shared HR Services website.
We made a point to optimize the SEO across the entire site, from the keyword research and content provided by my associate, to the opengraph images and alt descriptions meticulously added during the design and development phases.
Business Card Design
Just to tie a bow on everything, the client requested a new business card design. I provided a few options and once again worked closely to get the client exactly what they wanted.
All assets, from business cards, brand guides, logos and wordmarks were all packaged up with an array of different filetypes to choose from so they can easily send anything off to the printer or have another designer expand on branding or create new assets as needed.
