Overview
Rakiraki Ramen, a fast-growing name in authentic Japanese cuisine, needed a digital overhaul to reflect its elevated brand and streamline its user experience. With multiple locations and a fragmented web presence, the challenge was clear: unify their digital identity, simplify ordering, and showcase their culinary craft. The result? A modern, elegant website built on a custom WordPress theme—bringing clarity, cohesion, and character to every screen.
One Website, Many Locations
Previously spread across multiple web pages and third-party sites, Rakiraki Ramen’s online identity was inconsistent and scattered. We consolidated all restaurant locations under one central site, creating a seamless digital hub that supports both their brand growth and operational efficiency.
Defragmenting the Online Presence
This redesign went beyond aesthetics—it strategically eliminated redundancies across the web, aligning Rakiraki’s presence into a single, consistent source of truth. The streamlined structure ensures customers can easily find accurate information, explore the menu, and interact with the brand from any device.
Streamlined UX for Food Discovery
Key to the project was simplifying how users locate nearby restaurants and place orders. The new site features intuitive location filters, quick access to online ordering platforms, and clear calls to action, making it easier than ever for users to satisfy their ramen cravings—fast.
Elegant Design with a Bold Edge
The site’s dark theme, subtle animations, and polished design flourishes evoke the richness and depth of the Rakiraki dining experience. These visual elements add elegance without distraction, creating an immersive atmosphere that mirrors the brand’s in-store aesthetic.
Showcasing Culinary Expertise
To reflect Rakiraki’s dedication to craft, we designed content areas that highlight the artistry behind their dishes. From detailed ramen profiles to chef insights, the site balances visual storytelling with rich content, reinforcing their position as ramen specialists.
Custom WordPress Theme
A fully custom WordPress theme was developed to deliver both creative freedom and CMS flexibility. This solution allowed for tailored functionality, high performance, and easy content updates across locations, menus, and promotions.
Conclusion
The Rakiraki Ramen website redesign brought together multiple digital threads into a cohesive, sophisticated online experience. With improved usability, refined visual identity, and scalable infrastructure, the new site supports both day-to-day operations and long-term brand growth—serving up the same excellence online as they do in every bowl.